How to Get More Publicity: Leverage More Than Your 15 Minutes of Fame

Every smart business owner wants to know how to get more publicity. Why? Because publicity lends credibility. But it’s often like getting the “golden ticket.” Publicity is about setting up a system and being consistent. And when you do get it, it often feels as if all the stars align: you answered a reporter query or even just sent a … Read More

How to Write a Pitch Letter- Get Media Coverage With These 7 Key Tips

There’s nothing quite like media coverage to lend immediate third-party credibility for your product. But figuring out how to write a pitch letter that editors respond to is something that often confuses many entrepreneurs. Let’s say you hear a certain editor is looking for cozy fall living room accessories for a gift guide or that they need samples of sun hats … Read More

How to Get Publicity for Business: 7 Key Tips

Wondering how to get publicity for business-related news around your products and services? Even though reporters are bombarded with news releases and pitches from companies that want coverage, the truth is that they need your news. Success lies in the way that you offer it to them. Here are seven ways that you can work with writers so that they will … Read More

How to Get Media Attention for Your Business: 20 Awesome Tips!

As an entrepreneur, it’s often cost prohibitive to advertise on large sites or in publications. So here are some key tips on how to get media  attention for your business… for FREE!  Ready to have you or your product featured in the pages of a local newspaper, on the evening news or in a magazine or blog? As I discussed in … Read More

How to Get Product in Magazines: A Better Choice Than Press Releases!

Do you read through the gift guides and shopping pages of magazines and think, “Why isn’t my product here?” So many women entrepreneurs I know will gaze longingly at that coverage and then write a press release and send it to hundreds of magazines. But I am here to tell you that is not the most successful technique to get … Read More

How to get media coverage: Insider Tips on how to be a HARO Hero

  Are you familiar with the Help A Reporter Out (HARO) website? It’s a forum where reporters post queries about stories they need help with and connect with sources – hopefully you! According to the website, since its inception, HARO has published more than 75,000 journalist queries, facilitated nearly 7,500,000 media pitches, and marketed and promoted close to 1,500 brands … Read More