12 Days of Last Minute Holiday Marketing Ideas to Sleigh the Season!

As they say, Santa Claus is coming to town, and I know that, as a business owner, you want your goodies in his sleigh. These holiday marketing ideas are designed for you, the small business owner, to create quick wins and increase last minute holiday sales. In the holiday spirit, I’ve got 12 ideas to increase last-minute holiday marketing sales … Read More

7 New Year Marketing Ideas To Jumpstart Your Business

Ready to kick off the new year with new clients and a reinvigorated marketing effort? Here are seven new year marketing ideas to help you start strong. 1. Revamp your branding. Been a while since you updated your look? If you have an outdated logo or website, this may be a good time to give it a makeover. Your new … Read More

The Big List of Christmas Marketing Campaign Ideas and Tips

Yes, small business retailers, it’s game time….the holiday shopping season. If you haven’t yet decided on Christmas marketing campaign ideas, don’t worry, it’s not too late. But before you begin narrowing down different Christmas marketing campaign ideas you’d like to implement this season, you need to be crystal clear on what your Christmas marketing campaign goals are. For example, do … Read More

37 Holiday Email Marketing Ideas: One For Each Day of the Month and More!

Santa isn’t the only one who wants to get letters this holiday season. Nearly three-quarters of consumers say they prefer to receive promotions from companies through email, compared to only 17 percent who cite social media. That means that the time is now to up your email game for the holiday season. Here are 35 holiday email marketing ideas that … Read More

50 Holiday Marketing Ideas That Will Pay Off All Year Long

The holiday sales rush is on and businesses are upping their game with holiday marketing ideas that will help get their cash registers jingling. The payoff is much more than seasonal: The most successful businesses are working to turn new customers from this holiday season into loyal customers and brand ambassadors all year round. Here are 50 ways to make … Read More

Small Business Saturday Promotion Ideas: The Time is Now

Almost every retailer is familiar with the force that is “Small Business Saturday.” Originally developed in 2010 by American Express (which offers many of its own Small Business Saturday promotion ideas), it has grown to be a phenomenon that links small businesses in their desire to stand out from Big Box stores and offer a more locally focused, intimate shopping … Read More

Black Friday Marketing Ideas to Increase Sales This Season

Ready to get some green of your own for Black Friday? The battle is on for shoppers – and the stakes are high. The whole post-Thanksgiving weekend, from Black Friday to Small Business Saturday and on to Cyber Monday, are ripe for ecommerce success. In fact, PricewaterhouseCoopers predicts a 10% increase in holiday sales over 2015, and a whopping 25% … Read More

9 Effective Black Friday Marketing Tips That Will Make You Stand Out

Black Friday is just around the corner, and any retailer knows that’s the day when holiday shopping season officially begins. Here are some Black Friday marketing tips to help you stand out. Start early — don’t wait until just before Black Friday to start promoting. Gain some momentum by promoting everywhere, such as your social media posts, email newsletter, website … Read More

Social Media Marketing Tips for the Holidays- Tis the Season!

As a small business entrepreneur, you may have focused the majority of your social media marketing efforts in recent years around the usual culprits such as Black Friday and Cyber Monday. There is, however, a bigger holiday shopping playing field you need to be taking advantage of. So listen up to this rundown of key social media marketing tips for the … Read More

7 Effective Marketing Ideas for the Holidays

Did you know over 40% of online sales happen during the holiday season? If you’re a small business owner marketing products or services, you know that many shoppers are starting earlier in their quest to find the right gift items – so you need to be ready for that extended shopping season with strategic key marketing ideas for the holidays- especially … Read More

Thanksgiving Marketing Ideas – 6 Ways to Show Your Gratitude

Before we get into the holiday rush, it’s the perfect time to slow down and take a moment for gratitude. Thanksgiving marketing ideas should revolve around the desire to show your customers how thankful you are for them. Here are six easy but impactful ways to show it: 1. Reach out to your email community. I’m a big believer in … Read More

Social Media Tips to Elevate Holiday Sales

It’s beginning to look a lot like Christmas – and that means your ideal customer is out shopping. With so many great options competing for shoppers’ time and money, you need to make sure that your marketing helps you be first on the list when they are checking it twice. Here are some ways to use social media to elevate holiday sales. … Read More

Holiday Marketing Success Tips for Small Business

Santa’s Workshop doesn’t have anything on the prep that small business owners are going through to be ready for the holiday marketing rush! Many places have already decked the malls, which means it’s time for ecommerce companies to make their list and check it twice! Here are six things that you should be doing right now to be ready to … Read More

Fall Into Sales Success with These Hot Fall Marketing Ideas

Fall makes you think of back-to-school, football and crisp evenings. But it also should make you think of ways to pep up your sales with new fall marketing ideas. 10 fall marketing ideas to try now? Read on! 1) Freshen up your images. Pinterest, Houzz and Instagram are key for promoting your unique products. But the bar is high for … Read More

Last-Minute Valentine Marketing Ideas You Will Love!

Valentine’s Day is literally just around the corner, but it’s not too late to reach your customers! Here are 10 Valentine marketing ideas you and your customers will, well, love!  Prep your site – if you haven’t already! Help customers get in the spirit by breaking out the red, the pink, the hearts and the cupids. Tasteful or over-the-top – … Read More