Building a Brand Strategy the Right Way

Reputations are difficult to build and easy to destroy – and that adage also applies to your brand. The reason entrepreneurs often struggle with building a brand strategy is that too often they are trying to compete using examples of how they are “better” than another brand. But there’s a real problem with remaining focused on that direction.  The problem … Read More

New Business Ideas for Women in the New Economy

It’s a great time to get a business off the ground because there is so much opportunity growing each and every day in this new economy. Check out these new business ideas for women (and men, too) that will allow you to find your perfect fit for the business where YOU can be successful offering a service that will help … Read More

Social Media Tips to Elevate Holiday Sales

It’s beginning to look a lot like Christmas – and that means your ideal customer is out shopping. With so many great options competing for shoppers’ time and money, you need to make sure that your marketing helps you be first on the list when they are checking it twice. Here are some ways to use social media to elevate holiday sales. … Read More

Content Marketing Strategy Demystified

Content marketing is all the buzz these days. But I’ve talked to lots of entrepreneurs who are still struggling with how to begin creating a content marketing strategy. Or wondering why they even need a content marketing plan. First a quick definition: content marketing is really just what you’ve been doing all along: blog posts, guest posting, newsletters, email marketing, etc. The term … Read More

Use Instagram for Business the Right Way

We all know Instagram is growing like crazy, but it’s not all just tweens and Katy Perry fans. Use Instagram for business the right way and you’ll discover it’s a great place to to not only increase your brand presence, but actually get your ideal clients to buy. Not just once, but over and over again. We talk a lot about … Read More

Three Little Secrets to Get Likes for Facebook the Right Way!

Facebook is constantly changing its algorithm, and small businesses are increasingly discovering that organic appearance among their fans is falling. But there are ways to get more likes on Facebook. The KEY is to get likes for Facebook from your ideal clients and customers… not just any “likes.” Facebook is open about this changing algorithm. As it has said, “As … Read More

Do You Know How to Use Facebook for Business?

Like most small business people, I bet you have an awesome Facebook page that you tend carefully – sharing photos relevant to your products and services, articles about trends and business updates. But have you noticed that engagement seems to have gone down lately, despite your best efforts? There are new rules on how to use Facebook for business, and … Read More

The Best Stock Photo Sites on the Web… Seriously!

A picture is worth a thousand words. This simple sentiment sums up one of the most powerful opportunities you have in your marketing arsenal, and I’d love to share what I find to be the best stock photo sites. Using the perfect photo in your blog or social marketing posts is one of the top ways to ensure that your … Read More

Facebook Ads Manager Vs Power Editor: Review

Facebook Ads Manager vs Power Editor. You keep hearing these two terms coming up in Facebook marketing posts and discussions.  But what are the differences? What are the pros and cons of using each of these Facebook advertising platforms? Since Facebook’s IPO, it seems the organic engagement you used to get with your Facebook business page is disappearing very quickly … Read More

How to Market Your Business Online

Looking for helpful tips on how to market your business online? Setting up a website is a key part of getting your online enterprise established. Once you have your online calling card in place, your next step will be to start marketing your business online – just because you’ve built it, doesn’t mean they will come! You need to establish … Read More

Setting Up Online Business: Advice I Wish I’d Had When Starting Out

When I first began thinking about starting a business online, I stayed up googling late into the night looking for “setting up online business” advice.  And there was a lot of information out there. But, unfortunately, a lot of it wasn’t good information. I felt I was often sucked into signing up for every internet guru’s email… who then in … Read More

How to Promote Your Business on LinkedIn

Looking for ways on how to promote your business on LinkedIn? LinkedIn is continually making updates to help professionals build their business and find new clients on the professional networking site. Among the new improvements is an update to the “Who’s Viewed Your Profile” page. This handy page shows, well, “Who’s viewed your profile!” If you have a basic (read: … Read More

Going Up? Elevator Pitch Tips and Why You Need Them as an Essential Branding Tool

As a small business owner, everything you do needs to “brand you,” from your social marketing to your online presence to your “elevator pitch.” The elevator pitch earned its name because traditionally it was what you said when you were stuck in the elevator with an executive (or investor) to make yourself memorable. But in today’s business world, we no … Read More

How to Start a Mastermind Group for Business Success

Want to supercharge your business success? Hard to believe that a concept first introduced in the early 1900s could have impact on your success, but such is the case with the concept of the Mastermind group, which was discussed in Napoleon Hill’s classic book “Think and Grow Rich.”   What is a Mastermind group? A Mastermind group is composed of … Read More