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Trying to figure out how to promote your business on Pinterest successfully?
For quite awhile I spent a lot of time trying to figure out how to move all of those Pinterest users to my site and in front of my services.
Then I discovered a simple 7 step system to create a steady stream of people heading over directly to wherever I wanted them to go on my website. It’s worked week after week, month after month, and now year after year.
And the best part? Other than checking in once a week or so, I can set it and go. I have the freedom to work on what I want to in my business. I don’t feel chained to my desktop or smartphone constantly trying to engage and repin 24/7. It doesn’t cost me a ton, and I keep getting consistent leads to my site who quickly see what I have to offer- many of whom become paying clients and repeat customers.
It’s really not hard at all to generate consistent traffic. You can get more prospective buyers to your business from Pinterest, too.
Here’s the simple 7 Step System you can use to promote your business on Pinterest:
- Create “Pinworthy” Pins: Pinterest users are a bit picky. Gone are the days when you could just use any old image to get attention online- especially on “lifestyle” types of platforms like Pinterest and Instagram (want Instagram help, too? Ask me how I get consistent traffic from Instagram to my site). There’s a definite look that Pinterest users like. Try Canva or PicMonkey to easily create captivating images in just a few clicks. And don’t forget about your copy. I recommend using a compelling text overlay on your image.
- Link Your Pins to Your Site: You’ve seen them, right? Those pins that you click on and go straight to Flickr or… nowhere. If you’re going to go to the trouble of creating compelling images for your Pinterest account, make sure the breadcrumbs head straight back to your site.
- Create a Pinterest Business Account: This isn’t too hard. You just need to apply to Pinterest. And, yes, if you’ve put a lot of time into your personal Pinterest account and the images are relevant to your ideal clients, you should be able to convert it into a business account. Make sure you have at least a minimum of 6 optimized boards so you demonstrate clearly that you’re a legitimate business.
- Get your Pinterest Business Account Confirmed: Pinterest used to say you needed to get your account verified, but now for the vast majority of us they are asking us to get our business account confirmed. (verified seems to be reserved for the big brands). Why? Because then you get to…
- Promote Your Pins: Promoted pins are one of the simplest, most effective and reasonable ways to promote your business online right now. Especially if you have a “lifestyle” business oriented towards women. Yes, there are men using Pinterest and depending on your product or service, it can work for both audiences, but the vast majority of Pinterest users are women.
- Test and Measure: You can set your promoted pins any way you would like. You can cap a daily budget and target women or men, specific cities, language and best of all- you can optimize your pins using specific keyword phrases your ideal audience is looking for. Some ads get approved and a few don’t. Pinterest is quite picky about what they let appear on their platform and what they don’t. But safeguarding the integrity of Pinterest works in everyone’s best interests (remember those awful spammy Facebook ads that first appeared when they launched their native ads and weren’t overseeing the spammers as carefully? Ugh.). Once you’ve got a promoted pin approved, just make sure to go back in at least once a week to see what ads are performing well or need a little tweak. The Pinterest ad functionality is very user friendly.
- Check Your Website Traffic: Make sure you have some type of analytics set up on your website so you can check the amount of referral traffic you’re getting from Pinterest. Create benchmarks on what you want achieve based on your overall marketing plan and sales goals. With a system in place and a bit of tweaking, sooner than later you’ll be able to start seeing results like this:
Wouldn’t it be great to have all of those Pinterest users seeing your pins? And even better, wouldn’t it be great to get them off of Pinterest and in front of what you have to offer?
Need help getting more prospective buyers on your site? Wondering if Pinterest is the right platform for your products and services? Would you have more freedom to work on what you love most in your business?
Email me today at firstname.lastname@example.org to set up a time to chat on how you can promote your business on Pinterest with success, too.
Or just take a moment to give me a call at 1-858-859-1411.
Would love to hop on the phone for a few and learn about your goals for your business this year. I’m always happy to answer any questions you may have on how to move those many Pinterest users in front of what you are selling. Look forward to connecting soon.