Online Marketing Consultant, Los Angeles Internet Marketing

One size marketing does not fit all.

  • Build a loyal following of repeat customers
  • End the feast or famine business cycle
  • Make your business stand out from the competition

Houzz Marketing Strategy: Is it right for your business?

Heard the buzz about Houzz? Wondering what exactly your Houzz marketing strategy should be? Should you be investing time and effort on Houzz? If you’re already on Houzz and have invested a fairly substantial amount of your marketing budget into Houzz advertising, why aren’t you getting the leads you had hoped for? What are the reasons others are making a Houzz marketing … Read More

How to Get Publicity for Business: 7 Key Tips

Wondering how to get publicity for business-related news around your products and services? Even though reporters are bombarded with news releases and pitches from companies that want coverage, the truth is that they need your news. Success lies in the way that you offer it to them. Here are seven ways that you can work with writers so that they will … Read More

10 Blogging Tips for Business that Lead to Results

  Interested in blogging tips for business that lead to results? One of the fastest growing online marketing techniques for a results-focused business is a blog. The new buzzword for “blogs” is “content marketing.” And the buzz is that it works. But to see a return on your time, effort and investment you need to have a plan. Here are … Read More

How to Sell Products Online Successfully: 4 Key Tips

Would you be surprised if I told you that ecommerce only accounts for 5 percent of the retail market worldwide? That sounds small, until you realize it is a $1.3 trillion market. That’s why you have to have a strategy in place to sell products online with success. Many of my clients have asked for a streamlined way to reach … Read More

How to Market a Small Business Successfully Today

Small businesses have more options for reaching their ideal customers and clients than ever before. While that can certainly be positive, how to market a small business successfully today isn’t necessarily by jumping on the latest shiny business app bandwagon. When I ask clients what they think the key is to effectively marketing their business, inevitably they name one of … Read More

Small Business Growth Strategy: 10 Tips to Stay Competitive

It might seem that big business is overtaking the world, but the reality is that most customers would prefer to purchase a product or services from a small business. In a survey by Yodle, 82 percent of customers said they would prefer using local businesses over a big corporate brand. But even though many of your ideal clients and customers might … Read More

7 Hacks that Help Your Pinterest for Business Marketing Shine

Pinterest for business marketing has morphed into being much more than a DIY paradise in recent years. Rather it’s become a gallery for inspiring consumers to not only envision their dreams, but save their ideas for future projects when they are ready and excited to buy your products and services. That’s why Pinterest is an ideal forum for lifestyle businesses … Read More

Six Ways Houzz SEO Can Make Your Sales Skyrocket

I’m a huge fan of Houzz for creating a steady stream of ideal clients for most any home design focused professional. And there’s no question that Houzz is one of the most innovative and increasingly powerful search platforms out there. Its awesome search functionality is getting more and more robust every day. And with these search capabilities, if you optimize your … Read More

Advertising on Houzz, is it worth it?

Advertising on Houzz is the big question I get often from clients. They wonder if the one year commitment is even worth it? The average user on Houzz takes anywhere from 6 to 8 months – and some up to a year – to make a decision on whether to hire a home design focused service professional. Now with the new marketplace option, … Read More

How to Promote on Pinterest – Don’t Get Left Behind.

Can you believe Pinterest is only five years old? Learning how to promote on Pinterest should be such an integral part of most business plans today that it’s hard to imagine a time it wasn’t a key part of our marketing arsenal. As Pinterest continues to grow, it’s impossible to overstate what a huge opportunity for sales it represents. Because … Read More

5 Pinterest Social Media Marketing Tips You Don’t Want to Miss

There’s no question that Pinterest social media marketing is creating incredible opportunities for entrepreneurs – especially if you are selling the right lifestyle product online. Check out these incredible recent stats: Pinterest now has seventy million users who generate 2.5 billion monthly page views. And these visitors are not just browsing: they’re buying. Pinterest now generates over 400 percent more revenue per … Read More

Building a Brand Strategy the Right Way

Reputations are difficult to build and easy to destroy – and that adage also applies to your brand. The reason entrepreneurs often struggle with building a brand strategy is that too often they are trying to compete using examples of how they are “better” than another brand. But there’s a real problem with remaining focused on that direction.  The problem … Read More

New Business Ideas for Women in the New Economy

It’s a great time to get a business off the ground because there is so much opportunity growing each and every day in this new economy. Check out these new business ideas for women (and men, too) that will allow you to find your perfect fit for the business where YOU can be successful offering a service that will help … Read More

Do you Share These Key Characteristics of Successful Entrepreneurs?

After talking with hundreds and hundreds of  entrepreneurs and small business owners over the years, I always notice their enthusiasm is both infectious and refreshing. I’ve also identified some key characteristics of successful entrepreneurs that I’d like to share that I believe are what make them successful. Here are my top five: They know their ideal client. Successful entrepreneurs don’t just say … Read More