Online Marketing Consultant, Los Angeles Internet Marketing

One size marketing does not fit all.

  • Build a loyal following of repeat customers
  • End the feast or famine business cycle
  • Make your business stand out from the competition

Building a Brand Strategy the Right Way

Reputations are difficult to build and easy to destroy – and that adage also applies to your brand. The reason entrepreneurs often struggle with building a brand strategy is that too often they are trying to compete using examples of how they are “better” than another brand. But there’s a real problem with remaining focused on that direction.  The problem … Read More

A Houzz Marketing Plan is Your #1 Competitive Edge as a Home Industry Professional

Houzz is growing like a house on fire! And many home industry professionals and home product designer aren’t even aware how rapidly this online platform is growing and how powerful a tool it can be to increase their business. And this can be YOUR competitive edge. A customized Houzz marketing plan can connect you with your ideal audience of homeowners looking exactly … Read More

Heat up your Business with these Summer Marketing Tips

Many small business owners decide to put much of their marketing on hiatus in the summer. With smart summer marketing tips, you don’t have to let marketing take over your life. Because summer offers a golden opportunity to take advantage of a time that most are neglecting. Here are 9 ways your summer marketing can shine! Schedule smartly: Take your … Read More

6 Winter Marketing Ideas to Help Spur Sales This Season and Next

Let’s face it; most of us are over winter pretty quickly — the rain, the cold and the inclement weather often has us dreaming of a warmer day, tired of the same old thing and ready for a change. That’s why, as a business owner, your winter marketing ideas must meet at the crossroads of your ideal customers and clients … Read More

11 Email Subject Line Best Practices to Boost Open Rates

No one is immune from email fatigue, and yet, email remains one of the most popular ways to reach customers. In fact, almost half say they actually prefer marketing emails over other forms of communication. The key strategy for getting your email opened? Email subject line best practices! In fact, 35 percent depend on the subject line to decide if … Read More

Blogging for Your Business: How to Make it Happen

Need help blogging for your business? When you’re a busy business owner juggling a lot of hats, it’s tough to make time to add another marketing tactic onto the list. But, it’s actually one of the best ways to market your business and get consistent leads coming in online. In fact, it even has an updated name, “content marketing,” that … Read More

How to Get More Publicity: Leverage More Than Your 15 Minutes of Fame

Every smart business owner wants to know how to get more publicity. Why? Because publicity lends credibility. But it’s often like getting the “golden ticket.” Publicity is about setting up a system and being consistent. And when you do get it, it often feels as if all the stars align: you answered a reporter query or even just sent a … Read More

12 Days of Last Minute Holiday Marketing Ideas to Sleigh the Season!

As they say, Santa Claus is coming to town, and I know that, as a business owner, you want your goodies in his sleigh. These holiday marketing ideas are designed for you, the small business owner, to create quick wins and increase last minute holiday sales. In the holiday spirit, I’ve got 12 ideas to increase last-minute holiday marketing sales … Read More

7 New Year Marketing Ideas To Jumpstart Your Business

Ready to kick off the new year with new clients and a reinvigorated marketing effort? Here are seven new year marketing ideas to help you start strong. 1. Revamp your branding. Been a while since you updated your look? If you have an outdated logo or website, this may be a good time to give it a makeover. Your new … Read More

The Big List of Christmas Marketing Campaign Ideas and Tips

Yes, small business retailers, it’s game time….the holiday shopping season. If you haven’t yet decided on Christmas marketing campaign ideas, don’t worry, it’s not too late. But before you begin narrowing down different Christmas marketing campaign ideas you’d like to implement this season, you need to be crystal clear on what your Christmas marketing campaign goals are. For example, do … Read More

37 Holiday Email Marketing Ideas: One For Each Day of the Month and More!

Santa isn’t the only one who wants to get letters this holiday season. Nearly three-quarters of consumers say they prefer to receive promotions from companies through email, compared to only 17 percent who cite social media. That means that the time is now to up your email game for the holiday season. Here are 35 holiday email marketing ideas that … Read More

50 Holiday Marketing Ideas That Will Pay Off All Year Long

The holiday sales rush is on and businesses are upping their game with holiday marketing ideas that will help get their cash registers jingling. The payoff is much more than seasonal: The most successful businesses are working to turn new customers from this holiday season into loyal customers and brand ambassadors all year round. Here are 50 ways to make … Read More

Small Business Saturday Promotion Ideas: The Time is Now

Almost every retailer is familiar with the force that is “Small Business Saturday.” Originally developed in 2010 by American Express (which offers many of its own Small Business Saturday promotion ideas), it has grown to be a phenomenon that links small businesses in their desire to stand out from Big Box stores and offer a more locally focused, intimate shopping … Read More

Black Friday Marketing Ideas to Increase Sales This Season

Ready to get some green of your own for Black Friday? The battle is on for shoppers – and the stakes are high. The whole post-Thanksgiving weekend, from Black Friday to Small Business Saturday and on to Cyber Monday, are ripe for ecommerce success. In fact, PricewaterhouseCoopers predicts a 10% increase in holiday sales over 2015, and a whopping 25% … Read More

9 Effective Black Friday Marketing Tips That Will Make You Stand Out

Black Friday is just around the corner, and any retailer knows that’s the day when holiday shopping season officially begins. Here are some Black Friday marketing tips to help you stand out. Start early — don’t wait until just before Black Friday to start promoting. Gain some momentum by promoting everywhere, such as your social media posts, email newsletter, website … Read More

How to Write a Pitch Letter- Get Media Coverage With These 7 Key Tips

There’s nothing quite like media coverage to lend immediate third-party credibility for your product. But figuring out how to write a pitch letter that editors respond to is something that often confuses many entrepreneurs. Let’s say you hear a certain editor is looking for cozy fall living room accessories for a gift guide or that they need samples of sun hats … Read More

How to Grow A Business Online – 6 Ways to Make Your Profits Bloom

How to Grow A Business Online – 6 Ways to Make Your Profits Bloom Whether you’ve got just a seed of an idea to grow a business online or are looking for fresh ways to increase your profits, it literally pays to take a look at different ways to expand your income. Here’s the thing, often entrepreneurs reach out to … Read More

How to Promote Your Business on Pinterest Successfully

Trying to figure out how to promote your business on Pinterest successfully? For quite awhile I spent a lot of time trying to figure out how to move all of those Pinterest users to my site and in front of my services. Then I discovered a simple 7 step system to create a steady stream of people heading over directly … Read More