Online Marketing Consultant, Los Angeles Internet Marketing

One size marketing does not fit all.

  • Build a loyal following of repeat customers
  • End the feast or famine business cycle
  • Make your business stand out from the competition

7 New Year Marketing Ideas To Jumpstart Your Business

Ready to kick off the new year with new clients and a reinvigorated marketing effort? Here are seven new year marketing ideas to help you start strong. 1. Revamp your branding. Been a while since you updated your look? If you have an outdated logo or website, this may be a good time to give it a makeover. Your new … Read More

How to Write a Pitch Letter- Get Media Coverage With These 7 Key Tips

There’s nothing quite like media coverage to lend immediate third-party credibility for your product. But figuring out how to write a pitch letter that editors respond to is something that often confuses many entrepreneurs. Let’s say you hear a certain editor is looking for cozy fall living room accessories for a gift guide or that they need samples of sun hats … Read More

How to Get Publicity for Business: 7 Key Tips

Wondering how to get publicity for business-related news around your products and services? Even though reporters are bombarded with news releases and pitches from companies that want coverage, the truth is that they need your news. Success lies in the way that you offer it to them. Here are seven ways that you can work with writers so that they will … Read More

Building a Brand Strategy the Right Way

Reputations are difficult to build and easy to destroy – and that adage also applies to your brand. The reason entrepreneurs often struggle with building a brand strategy is that too often they are trying to compete using examples of how they are “better” than another brand. But there’s a real problem with remaining focused on that direction.  The problem … Read More

Use Instagram for Business the Right Way

We all know Instagram is growing like crazy, but it’s not all just tweens and Katy Perry fans. Use Instagram for business the right way and you’ll discover it’s a great place to to not only increase your brand presence, but actually get your ideal clients to buy. Not just once, but over and over again. We talk a lot about … Read More

Last-Minute Valentine Marketing Ideas You Will Love!

Valentine’s Day is literally just around the corner, but it’s not too late to reach your customers! Here are 10 Valentine marketing ideas you and your customers will, well, love!  Prep your site – if you haven’t already! Help customers get in the spirit by breaking out the red, the pink, the hearts and the cupids. Tasteful or over-the-top – … Read More

Pinterest Marketing Strategy: 3 Key Tips

We all know that Pinterest can drive sales, but how exactly does this take place? Sometimes Pinterest can be so fun that we forget we have to have a solid business case for using this fast-growing and lucrative social network. I recently read an excellent post on the Harvard Business Review Blog Network that distilled best practices from a larger … Read More

12 Days of Last Minute Holiday Marketing Ideas to Sleigh the Season!

As they say, Santa Claus is coming to town, and I know that, as a business owner, you want your goodies in his sleigh. These holiday marketing ideas are designed for you, the small business owner, to create quick wins and increase last minute holiday sales. In the holiday spirit, I’ve got 12 ideas to increase last-minute holiday marketing sales … Read More

The Big List of Christmas Marketing Campaign Ideas and Tips

Yes, small business retailers, it’s game time….the holiday shopping season. If you haven’t yet decided on Christmas marketing campaign ideas, don’t worry, it’s not too late. But before you begin narrowing down different Christmas marketing campaign ideas you’d like to implement this season, you need to be crystal clear on what your Christmas marketing campaign goals are. For example, do … Read More

37 Holiday Email Marketing Ideas: One For Each Day of the Month and More!

Santa isn’t the only one who wants to get letters this holiday season. Nearly three-quarters of consumers say they prefer to receive promotions from companies through email, compared to only 17 percent who cite social media. That means that the time is now to up your email game for the holiday season. Here are 35 holiday email marketing ideas that … Read More

50 Holiday Marketing Ideas That Will Pay Off All Year Long

The holiday sales rush is on and businesses are upping their game with holiday marketing ideas that will help get their cash registers jingling. The payoff is much more than seasonal: The most successful businesses are working to turn new customers from this holiday season into loyal customers and brand ambassadors all year round. Here are 50 ways to make … Read More

Small Business Saturday Promotion Ideas: The Time is Now

Almost every retailer is familiar with the force that is “Small Business Saturday.” Originally developed in 2010 by American Express (which offers many of its own Small Business Saturday promotion ideas), it has grown to be a phenomenon that links small businesses in their desire to stand out from Big Box stores and offer a more locally focused, intimate shopping … Read More

Black Friday Marketing Ideas to Increase Sales This Season

Ready to get some green of your own for Black Friday? The battle is on for shoppers – and the stakes are high. The whole post-Thanksgiving weekend, from Black Friday to Small Business Saturday and on to Cyber Monday, are ripe for ecommerce success. In fact, PricewaterhouseCoopers predicts a 10% increase in holiday sales over 2015, and a whopping 25% … Read More

9 Effective Black Friday Marketing Tips That Will Make You Stand Out

Black Friday is just around the corner, and any retailer knows that’s the day when holiday shopping season officially begins. Here are some Black Friday marketing tips to help you stand out. Start early — don’t wait until just before Black Friday to start promoting. Gain some momentum by promoting everywhere, such as your social media posts, email newsletter, website … Read More

How to Grow A Business Online – 6 Ways to Make Your Profits Bloom

How to Grow A Business Online – 6 Ways to Make Your Profits Bloom Whether you’ve got just a seed of an idea to grow a business online or are looking for fresh ways to increase your profits, it literally pays to take a look at different ways to expand your income. Here’s the thing, often entrepreneurs reach out to … Read More

How to Promote Your Business on Pinterest Successfully

Trying to figure out how to promote your business on Pinterest successfully? For quite awhile I spent a lot of time trying to figure out how to move all of those Pinterest users to my site and in front of my services. Then I discovered a simple 7 step system to create a steady stream of people heading over directly … Read More

Houzz Marketing Strategy: Is it right for your business?

Heard the buzz about Houzz? Wondering what exactly your Houzz marketing strategy should be? Should you be investing time and effort on Houzz? If you’re already on Houzz and have invested a fairly substantial amount of your marketing budget into Houzz advertising, why aren’t you getting the leads you had hoped for? What are the reasons others are making a Houzz marketing … Read More

10 Blogging Tips for Business that Lead to Results

  Interested in blogging tips for business that lead to results? One of the fastest growing online marketing techniques for a results-focused business is a blog. The new buzzword for “blogs” is “content marketing.” And the buzz is that it works. But to see a return on your time, effort and investment you need to have a plan. Here are … Read More

How to Sell Products Online Successfully: 4 Key Tips

Would you be surprised if I told you that ecommerce only accounts for 5 percent of the retail market worldwide? That sounds small, until you realize it is a $1.3 trillion market. That’s why you have to have a strategy in place to sell products online with success. Many of my clients have asked for a streamlined way to reach … Read More