Online Marketing Consultant, Los Angeles Internet Marketing

One size marketing does not fit all.

  • Build a loyal following of repeat customers
  • End the feast or famine business cycle
  • Make your business stand out from the competition

Wondering how to get publicity for business-related news around your products and services? Even though reporters are bombarded with news releases and pitches from companies that want coverage, the truth is that they need your news. Success lies in the way that you offer it to them. Here are seven ways that you can work with [...]

Reputations are difficult to build and easy to destroy – and that adage also applies to your brand. The reason entrepreneurs often struggle with building a brand strategy is that too often they are trying to compete using examples of how they are “better” than another brand. But there's a real problem with remaining focused [...]

We all know Instagram is growing like crazy, but it's not all just tweens and Katy Perry fans. Use Instagram for business the right way and you'll discover it's a great place to to not only increase your brand presence, but actually get your ideal clients to buy. Not just once, but over and over again. [...]

We all know that Pinterest can drive sales, but how exactly does this take place? Sometimes Pinterest can be so fun that we forget we have to have a solid business case for using this fast-growing and lucrative social network. I recently read an excellent post on the Harvard Business Review Blog Network that distilled [...]

Trying to figure out how to promote your business on Pinterest successfully? For quite awhile I spent a lot of time trying to figure out how to move all of those Pinterest users to my site and in front of my services. Then I discovered a simple 7 step system to create a steady stream [...]

Heard the buzz about Houzz? Wondering what exactly your Houzz marketing strategy should be? Should you be investing time and effort on Houzz? If you're already on Houzz and have invested a fairly substantial amount of your marketing budget into Houzz advertising, why aren’t you getting the leads you had hoped for? What are the reasons others [...]

  Interested in blogging tips for business that lead to results? One of the fastest growing online marketing techniques for a results-focused business is a blog. The new buzzword for “blogs” is “content marketing.” And the buzz is that it works. But to see a return on your time, effort and investment you need to [...]

Would you be surprised if I told you that ecommerce only accounts for 5 percent of the retail market worldwide? That sounds small, until you realize it is a $1.3 trillion market. That’s why you have to have a strategy in place to sell products online with success. Many of my clients have asked for [...]

Small businesses have more options for reaching their ideal customers and clients than ever before. While that can certainly be positive, how to market a small business successfully today isn't necessarily by jumping on the latest shiny business app bandwagon. When I ask clients what they think the key is to effectively marketing their business, [...]

It might seem that big business is overtaking the world, but the reality is that most customers would prefer to purchase a product or services from a small business. In a survey by Yodle, 82 percent of customers said they would prefer using local businesses over a big corporate brand. But even though many of your [...]

Pinterest for business marketing has morphed into being much more than a DIY paradise in recent years. Rather it’s become a gallery for inspiring consumers to not only envision their dreams, but save their ideas for future projects when they are ready and excited to buy your products and services. That’s why Pinterest is an [...]

I’m a huge fan of Houzz for creating a steady stream of ideal clients for most any home design focused professional. And there’s no question that Houzz is one of the most innovative and increasingly powerful search platforms out there. Its awesome search functionality is getting more and more robust every day. And with these search [...]

Advertising on Houzz is the big question I get often from clients. They wonder if the one year commitment is even worth it? The average user on Houzz takes anywhere from 6 to 8 months and some up to a year to make a decision on whether to hire a home design focused service professional. Now with the [...]

Can you believe Pinterest is only five years old? Learning how to promote on Pinterest should be such an integral part of most business plans today that it’s hard to imagine a time it wasn’t a key part of our marketing arsenal. As Pinterest continues to grow, it’s impossible to overstate what a huge opportunity [...]

There’s no question that Pinterest social media marketing is creating incredible opportunities for entrepreneurs - especially if you are selling the right lifestyle product online. Check out these incredible recent stats: Pinterest now has seventy million users who generate 2.5 billion monthly page views. And these visitors are not just browsing: they’re buying. Pinterest now generates over [...]

How to start a successful business? It's a question on so many aspiring entrepreneurs' minds. Over the years, I have worked with countless clients who truly have a wonderful  idea for the ultimate business -- but they often don't have a real plan for success in place when I first meet with them. Many just [...]

It's a great time to get a business off the ground because there is so much opportunity growing each and every day in this new economy. Check out these new business ideas for women (and men, too) that will allow you to find your perfect fit for the business where YOU can be successful offering [...]

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