Do You Feel the Digital Marketing Overload?
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- Want to know where and how to invest and focus your time?
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Email marketing is one of the oldest digital marketing techniques and yet still one of the most misunderstood. Perhaps it is because the online space has progressed just as quickly and dramatically as email marketing has. It is so hard to keep up, isn’t it? Here are 5 tips (some oldies but goodies as well as some new ones) [...]
Certainly everyone has their own ideas on how to effectively use social media marketing. And certainly many of them are right. I have, however, come across a social media strategy which I believe to be particularly effective in engaging customers and getting new followers. This social media strategy is called the 10, 4, 1 Strategy. What [...]
As a small business owner, everything you do needs to “brand you,” from your social marketing to your online presence to your “elevator pitch.” The elevator pitch earned its name because traditionally it was what you said when you were stuck in the elevator with an executive (or investor) to make yourself memorable. But in [...]
has been a big buzzword for a while now when it comes to online marketing. And while social media presence is important for almost any business, it’s a danger to focus on it so much that you ignore SEO copy in your online strategy. Search engine optimization, along with good sales and lead-gen copy, is [...]
Are you using Twitter for business for its best use: engaging your customers and prospects through connecting in real time? The informal vibe gives you the perfect forum for high-touch interaction and relationship building. A clever and strategic use of key words combined with links, images, and even videos will engage your audience even more. [...]
The cost of print, magazine or even many online advertising options can be so prohibitively high that many small businesses can’t afford them. However, Facebook ads are not only inexpensive, they are extremely effective advertising mechanisms. Here are 5 things to know about how to use Facebook ads to drive brand recognition and revenue for [...]
The web overflows with opportunities for advertising, but how do you know that your real target audience – and not the LOL Cat crowd — is seeing them? And furthermore, how do you know that anyone is responding? The answer, in most cases, is that you don’t. However, I have recently been exploring LinkedIn ads, [...]
Of all the social media, Twitter is most definitely the most social for encouraging interaction – especially with people you might not yet know! And while there are many benefits to using Twitter for online marketing, the Twitter Chat is one of the best. Following are some tips for making the most of Twitter Chat [...]
Oh Facebook…you chameleon…..you Lady Gaga….you constant reinventor of yourself. Just when users, including online marketers, have adapted and finally stopped complaining about a change to the news feed, something new comes along. But changes have different levels of repercussions, ranging from the annoying to the sneaky. And the newest one registers high on our “sneaky [...]
Want to supercharge your business success? Hard to believe that a concept first introduced in the early 1900s could have impact on your success, but such is the case with the concept of the Mastermind group, which was discussed in Napoleon Hill’s classic book “Think And Grow Rich.” What is a Mastermind group? A [...]
