Fall makes you think of back-to-school, football and crisp evenings. But it also should make you think of ways to pep up your sales with new fall marketing ideas. 10 fall marketing ideas to try now? Read on! 1) Freshen up your images. Pinterest, Houzz and Instagram are key for promoting your unique products. [...]
Do You Feel the Digital Marketing Overload?
- Want to improve your online presence?
- Looking for the best way to promote and leverage your blog or website?
- Want to know where and how to invest and focus your time?
You’ve heard the phrase “location, location, location” when talking about the importance of real estate? Just as companies want to ensure their storefront is easy to find, how to name a website is one of the most critical factors in your online success. You have to make sure people can find you virtually. A lot [...]
It’s no secret that Pinterest is the “place to be.” The numbers just keep climbing: Recent research reported that there are now 30 billion pins on Pinterest, with 750 million pinboards. But I find so many entrepreneurs think that it’s just a place to create brand awareness. The truth is that small businesses can benefit [...]
This may shock you – but Pinterest just got better! Hard to believe, given the incredible marketing powerhouse it already is, but get Pinterest analytics and you’ll be blown away by the new improvements the company just announced. These analytics offer an incredible amount of data on who your core influencers and most-avid pinners are. [...]
Scoring a story in a magazine is such a coup for any business. And, it seems easy enough to get free publicity for products and services – after all, those magazines constantly need new ideas. If you’re like me, you look through a magazine or a newspaper and think, “My business is just as cool [...]
As a small business entrepreneur, you are always thinking of how to increase business. And one way is to make sure you have the answers when a client comes to you. But there are some questions that you need to ask yourself in order to make this your most successful year ever. And the answers [...]
As a busy entrepreneur trying to juggle so many priorities, evaluating your marketing strategy can often fall by the wayside to more pressing matters. So often, I see a new small business owner who has a fabulous idea and a great business and marketing plan. But they’re missing the key ingredient that can make all [...]
What is LinkedIn and how does it work? Most small businesses and entrepreneurs I know are always looking for ways to connect with others who can help them – whether it’s providing advice, complementary services or even just camaraderie. One of the best places I’ve found to make those connections is LinkedIn. LinkedIn is like [...]
Okay, here there are: "The Top 10 Questions You MUST Ask Before Posting on Your Facebook Business Page." Do you find that your fans are seeing less and less of your content? It’s not your imagination! You have to fight harder for that news feed screen space than ever before! So it’s vital that your [...]
How to get more customers – it’s what many entrepreneurs are thinking about all the time. The key for many businesses is to create a mix of strategies so you are reaching them both online and offline. But to do that, you have to figure out who that ideal client is – and where [...]
As an entrepreneur, it's often cost prohibitive to advertise on large sites or in publications. So here are some key tips on how to get media attention for your business… for FREE! Ready to have you or your product featured in the pages of a local newspaper, on the evening news or in a magazine or [...]
Some of my favorite clients are women who are starting a business while they are working. You know what it’s like -- these women juggle family life (which often includes kids), with their “day job,” housework, extended family obligations – the list goes on. But for many of them, the motivation to be their own [...]
Do you read through the gift guides and shopping pages of magazines and think, “Why isn’t my product here?” So many women entrepreneurs I know will gaze longingly at that coverage and then write a press release and send it to hundreds of magazines. But I am here to tell you that is not the [...]
Are you familiar with the Help A Reporter Out (HARO) website? It's a forum where reporters post queries about stories they need help with and connect with sources – hopefully you! According to the website, since its inception, HARO has published more than 75,000 journalist queries, facilitated nearly 7,500,000 media pitches, and marketed and [...]
So guess what stops most business ideas for women? At least based on my experience working with many, many women who are exploring different business ideas. When I ask many women what is stopping them from starting a business idea, I often hear the same thing over and over. And you may guess it's because [...]