After talking with hundreds and hundreds of entrepreneurs and small business owners over the years, I always notice their enthusiasm is both infectious and refreshing. I’ve also identified some key characteristics of successful entrepreneurs that I'd like to share that I believe are what make them successful. Here are my top five: They know their ideal client. [...]
Do You Feel the Digital Marketing Overload?
- Want to improve your online presence?
- Looking for the best way to promote and leverage your blog or website?
- Want to know where and how to invest and focus your time?
We all know Instagram is growing like crazy, but it's not all just tweens and Katy Perry fans. Use Instagram for business the right way and you'll discover it's a great place to to not only increase your brand presence, but actually get your ideal clients to buy. Not just once, but over and over again. [...]
As we head into new year, it’s time to revisit the goals you might have made sitting around waiting for the ball to drop on New Year’s Eve. In addition to your desire to get fit, eat more greens, etc., I bet you were setting business goals for yourself. But as you sit now [...]
We all know that Pinterest can drive sales, but how exactly does this take place? Sometimes Pinterest can be so fun that we forget we have to have a solid business case for using this fast-growing and lucrative social network. I recently read an excellent post on the Harvard Business Review Blog Network that distilled [...]
The Houzz website is arguably one of the fastest-growing social networks on the web. Since they opened their Marketplace, everyone is wondering how to sell products on Houzz. Many savvy entrepreneurs want to take advantage of this huge opportunity – there are more than three million curated items being offered, and Houzz’ reach continues to [...]
As a small business entrepreneur, you may have focused the majority of your social media marketing efforts in recent years around the usual culprits such as Black Friday and Cyber Monday. There is, however, a bigger holiday shopping playing field you need to be taking advantage of. So listen up to this rundown of key [...]
Did you know over 40% of online sales happen during the holiday season? If you're a small business owner marketing products or services, you know that many shoppers are starting earlier in their quest to find the right gift items – so you need to be ready for that extended shopping season with strategic key marketing [...]
Looking for a new way to get your home-design related products in front of your ideal customers? Between Pinterest and Facebook, you might feel like you have the market covered, but more and more I am steering my home design clients to focus their marketing efforts on how they can sell with Houzz. The reason is [...]
Before we get into the holiday rush, it’s the perfect time to slow down and take a moment for gratitude. Thanksgiving marketing ideas should revolve around the desire to show your customers how thankful you are for them. Here are six easy but impactful ways to show it: Reach out to your email community. I’m [...]
Are you pinning and pinning but don’t feel like you’re winning? Most small business entrepreneurs I work with have a presence on Pinterest, but they're often frustrated because they can't find a decent Pinterest marketing tool to help simplify their marketing efforts. There’s no doubt that a successful Pinterest presence can drive sales, but finding [...]
Whether you’re an interior designer focusing on modern, traditional or anything in between, here are six proven interior design marketing ideas that will introduce your business to your dream home design clients not only locally, but even nationally and internationally. Set up house on Houzz. My faithful readers know what a huge fan I am [...]
The market continues to expand for both home design professionals and businesses with home design products -- and to stay in front of your competition you must have a plan and a focus marketing on Houzz the right way. Here are five reasons why I recommend every home design professional with either a service or a product, create [...]
The holidays are approaching, and there’s no better time to take advantage of social media network marketing Pinterest style. We all know that Pinterest is where lookers turn into buyers – the medium has exploded even since last season. A recent Forbes article shared how even though Pinterest isn’t even five years old, it is [...]
Whether you’ve just launched your home business or have been building your clientele steadily for years, chances are good you’re always looking for new home business marketing ideas. Here are six ideas to put in place to end the year and begin the new one on a high note. Each of them can be tweaked [...]
It’s beginning to look a lot like Christmas – and that means your ideal customer is out shopping. With so many great options competing for shoppers’ time and money, you need to make sure that your marketing helps you be first on the list when they are checking it twice. Here are some ways to use [...]
Images continue to rule the web. One key image-driven platform for entrepreneurs continues to be Pinterest. So let's go over some key tactics on how to use Pinterest for small business. I love stats, so I thought I’d share a few with you from MarketingLand on this marketing powerhouse: The two largest age brackets of Pinterest [...]
Santa’s Workshop doesn’t have anything on the prep that small business owners are going through to be ready for the holiday marketing rush! Many places have already decked the malls, which means it’s time for ecommerce companies to make their list and check it twice! Here are six things that you should be doing [...]
You’ve heard the phrase “location, location, location” when talking about the importance of real estate? Just as companies want to ensure their storefront is easy to find, how to name a website is one of the most critical factors in your online success. You have to make sure people can find you virtually. A lot [...]