By now most small business owners realize that Pinterest is so much more than collecting recipes and planning parties, but aren't quite sure if it is worth exploring for their own business. With so many social media marketing channels, out there, it's often difficult to know which platform is going to actually show any real [...]
Do You Feel the Digital Marketing Overload?
- Want to improve your online presence?
- Looking for the best way to promote and leverage your blog or website?
- Want to know where and how to invest and focus your time?
Content marketing is all the buzz these days. But I’ve talked to lots of entrepreneurs who are still struggling with how to begin creating a content marketing strategy. Or wondering why they even need a content marketing plan. First a quick definition: content marketing is really just what you’ve been doing all along: blog posts, guest posting, newsletters, [...]
I bet almost every single one of you is interested in how to find new customers. And the answer might surprise you. Is it better to find them online or offline? The answer is...both. Even though these days it seems that online is the place to be, sometimes you can have the most success when [...]
As business mogul Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” Most of us don’t have 20 years to build a reputation, but we sure know how it can be ruined in five minutes. So, what is the best way to handle brand reputation management? [...]
Have you been questioning whether Facebook marketing tool myths exist? Can you no longer expect your posts to be seen in people’s news feeds? The truth is that it IS getting MUCH harder to be seen in the news feed, because Facebook’s algorithm has changed. They decided that people want to be on Facebook [...]
Facebook ads are one of my top 3 marketing tactics, and so I thought I’d share some Facebook marketing tips that have worked for my clients. I frequently have clients come to me and say they are frustrated with Facebook – typically they have spent a lot of money buying Facebook ads to promote “likes” [...]
Are you someone who yearns to leave the rigor of the corporate world? Increasingly, women are realizing that they can have a successful and fulfilling career that allows them to work for themselves. I frequently consult with women who are enjoying being their own boss and the accompanying perks, which include a flexible schedule, autonomy, [...]
If you’re looking for a free keyword generator, you can always use the Google Keyword Planner. But, if you want another option that provides many of the features paid tools do, my pick hands down is Jaaxy with its 30 searches for free offer. I now subscribe because I spend a big part of [...]
Think the best way to grow an online business is, well, online? Of course that's certainly where you start. But if you have been active on social media, have built a great site, have been working your email marketing list and your guest blogging, maybe it's time to go offline. The truth is that you [...]
New clients frequently ask me how to get on the first page of Google. A perfect example is my dry cleaner. He spent a small fortune every month with an SEO "specialist" who kept telling him to be patient when he said he didn't seem to be getting any more customers or calls to his [...]
Make this the month you go all out on marketing! Each of these marketing ideas for small business is what I call a “bite size” task. So you can do more than one a day if you want, and if your schedule allows. As you work through the month – picking those marketing ideas for [...]
Here are five Pinterest fails that I regularly see. Read on for the secrets to using Pinterest marketing by avoiding these mistakes. Assuming that Pinterest is only for products. Surprise! Companies that sell services, or companies that are “business to business,” are having exceptional success with Pinterest. The key is to make sure that [...]
Most small business owners have one goal – expand their sales. You need to figure out how to generate more leads – and here are the four best ways to do it. Social media There’s no question. You have to have a thriving presence on social media today. Whether you use Facebook, Pinterest, Twitter, [...]
When you look at marketing predictions for this year, most of them involve social media. And social media is HUGE for growing your small business, no doubt about it. But guess what is still one of the best ways to market to your audience? Yep! Email marketing. Email marketing is not dead! Sure there is [...]
If you’re not doing it, you are missing out on the most lucrative channel in social media today. And THAT is the shocking truth about Pinterest marketing – and why you need to focus on it now! I hear all the time that Facebook is one of the best places to market, because there are [...]